Travel and Tourism
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It is the most wonderful time of the year and although we think of golden sandy beaches and crystal blue oceans when we think of Brazil, the tropical country has so much to offer during the festive season. The country comes alive with spectacular light shows, Christmas parades, festive markets, acrobats, street dancers and more.

This festive season, discover one of the most festive destinations in Brazil – Serra Gaúcha. Serra Gaúcha has enchanting natural beauties such as araucaria forests, canyons, waterfalls, mountains and, during the festive season, the region is invaded by the holiday spirit, decorations and celebration of the Christmas Light.

The Serra Gaúcha region is in the northeastern part of Rio Grande do Sul. Rio Grande do Sul is a state in Brazil's southern region. The region is made up of a dozen communities and is heavily influenced by German and Italian culture. Here are two must-visit places in Serra Gaúcha:


Gramado is a modest mountain resort town with a European aesthetic. The town has the ambiance of a Swiss mountain village, with high-end boutiques, gourmet restaurants, and hotels that resemble Swiss chalets. Gramado is a wonderful piece of paradise in Brazil for many visitors, offering something distinct and special to experience.

In Gramado is a huge celebration and is considered one of the biggest festive events in the world. It attracted 2 million visitors last year. The city is beautifully decorated every year and until mid-January, Gramado breathes Christmas with music performances, special shows, concerts, parades and theatrical shows.

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Canela is regarded as one of the most beautiful cities in Serra Gaúcha. Canelo is 7 km from Gramado and is part of the Romantic Tourist Route. Because of the frigid weather and several tourist attractions ranging from shopping to ecotourism and adventure, this route was given this title. It is also well-known for its exquisite cuisine.

Sonho de Natal has been producing albums since 1988, and hundreds of people have been delighted by the programs and decorations in Canela throughout the years for the Christmas season. It is a one-of-a-kind, memorable, and entertaining event filled with visual effects and cutting-edge technology. The 35th Christmas Dream promises to deliver joy and beautiful memories to the streets of Canela. The festival will offer a rich free program with 272 presentations taking place throughout the event.

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Curitiba, Parana

Curitiba, the state capital of Paraná, has plenty of charming sights. The local culture is heavily impacted by European immigrants; newcomers to the city quickly perceive the impact on architecture, cuisine, and traditions. Parks and natural spaces are very important in the city, and modern architecture fits nicely with local nature, creating a unique atmosphere.

Christmas in Curitiba - Luz dos Pinhais 2022 begins on November 23 and, like in the previous five years, will be the greatest free year-end festival in the country; An abundance of festive activities across 31 days.

Source: Hill+Knowlton Strategies